About
Theory into action.
Built by a working consultant. Designed to make every other working consultant look like McKinsey on day one.
We built what we wished existed.
Every solo consultant starts the same way. A Notion workspace they'll abandon by month three. A Google Docs proposal template that took the weekend to build. A spreadsheet for the pipeline. Stripe for payments. Calendly for booking. By month six, the system is held together with tabs and prayers.
Meanwhile, the consultant down the street with a McKinsey pedigree shows up on day one with a polished proposal, a branded engagement letter, and a deliverable framework that took her firm thirty years to build. She doesn't start from scratch. You do.
The Praxis is the playbook every working consultant deserved from the start — the senior partner who already set everything up for you. Frameworks, proposals, contracts, invoicing, pipeline, client portal — pre-built and pre-branded.
That's what praxis means. Theory into action. The bridge between knowing the work and actually doing it.
Built by a working consultant.
Sunil Shah
I'm Sunil Shah — a Chartered Accountant and independent advisor working across India, UAE, Thailand, Italy, the US, and Mauritius. My practice spans cross-border M&A, financial due diligence, and corporate structuring for boutique clients. I've spent years assembling the patchwork of tools every solo consultant ends up with — proposals in Google Docs, pipeline in spreadsheets, invoicing across half a dozen currencies. The Praxis is the system I wanted to exist.
More work at sunilshah.co →Ready to look like McKinsey?
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